Science started us, design defines us.
10 years ago “validation” was anything but validated. Our CEO, Adam, was a qualified pharmaceutical scientist who’d found his way into product design. Adam watched research and testing sessions through the eyes of a scientist, and saw a process lacking in objectivity and statistical significance.
Blueegg was founded with an approach that met the standards of scientific rigour. In the decade since, we’ve established ourselves as a place where experience design is driven by evidence, not just opinions.
- Evidence trumps opinion
- Design for everyone
- Design for impact
- Find a better way
- Make it magnetic