Accessible Design
Accessible Design 101
Accessible digital design is about making websites, applications, and online services usable for as many people as possible, including people with disabilities and those using assistive technologies.
The goal is inclusive usability: creating digital experiences that are perceptible, operable, understandable and enjoyable for a wide range of needs and contexts, without relying on a one-size-fits-all mindset.
Why accessible design
Over 1 in 5 Australians and 1 in 4 New Zealanders live with a disability. Accessible design ensures your services reach more people - including those with permanent, temporary, or situational impairments.
Reduce legal and brand risk
All Australian and New Zealand organisations have legal obligations to meet digital accessibility standards. Inaccessible experiences create risk of complaints, audits, or even legal action.
Minimise friction, maximise engagement
Designing with accessibility in mind leads to cleaner, clearer, and more consistent experiences for most users. It removes friction, improves navigation, and makes it easier for people to engage, regardless of device, ability, or context.
Efficiency in development and maintenance
Embedding accessibility from the start saves time and cost later. It also sets up your team with scalable, maintainable design practices.
Cultural and brand leadership
Accessibility signals more than compliance, it shows that inclusion is part of your culture. Internally, it supports teams and individuals with diverse needs. Externally, it demonstrates a visible, public commitment to equity - strengthening trust in your brand and leadership in your sector.

"Small, early decisions can ripple out into truly inclusive experiences"
Read our reflections from Australia's leading accessible design conference
How we do it
Accessibility audits
Assess your digital products against WCAG standards and identify gaps with clear, prioritised recommendations.
Design remediation
Update UI components, content structures, and interaction patterns to improve accessibility.
Developer support
Support your dev team with annotated handovers, QA reviews, and advisory sessions.
Prototyping & testing
Prototype and validate designs through usability testing with assistive tech users or simulate a range of accessibility needs and contexts.
Ongoing guidance
Provide ongoing support through design reviews, implementation check-ins, and coaching.
Capability building workshops
Upskill design, content, and development teams with hands-on training in practical accessibility tools and techniques.
Information sessions
Run targeted briefings for leadership or stakeholders to build awareness and clarity around what accessibility means and why it matters.
Explore our other capabilities
Customer experience
Create and improve services that work in practice across people, processes, and technology, reducing delivery risks and making change easier to implement.
Human-centred AI
Design AI experiences that fit real human needs and contexts, combining an understanding of people, AI capabilities, and operating environments to create solutions that are useful, safe, and responsible.