Navigating the ambiguity of CX
CX can feel blurry. This piece unpacks how experiences are formed, what good CX work looks like, and methods for making it actionable.
Articles
Needs not tech - a human centred approach to AI design
Most AI projects fail when they start with technology. A human-centred approach starts with user needs to guide design and keep things authentic.
Designing services in the same way they’re delivered
Service design works best when the process mirrors delivery, bringing people together with data for a clear, shared, evidence-based view of how things actually work.
blueegg × Avature: A strategic partnership that's transforming talent acquisition
Discover how we're working with Avature to deliver change management, ATS-HRIS integration, and smarter recruitment analytics for better candidate experience.
AI + Research: Saying "Yes, and..."
Exploring the profound impact of shifting from "Yes, but..." to "Yes, and..." in AI research, and how a structured framework enhances innovation and collaboration.
